Why You Need a High Quality Marketing Video in 2017


Last year we saw a massive increase in the popularity of video as a marketing tool. Here’s a list of 10 reasons why you should be marketing your content through video in 2017.


1. Social videos generate 1200% more shares than text and images combined.

2. Companies using video enjoy 41% more web traffic from search.

3. 62% of consumers are more likely to have a negative perception of a brand that published a poor quality video.

4. Video on a landing page can increase conversions by 80% or more.

5. Businesses using video grow company revenue 49% faster per year than organisations without video.

6. 70% of marketers claim video produces more conversions than any other content.

7. Video drives a 157% increase in organic traffic from search engines.

8. 4.8% is the average conversion rate for websites using video compared to 2.9% for those who do not.

9. 40% of consumers state that video increases the chance they’ll purchase a product on their mobile device.

10. 4x as many consumers would rather watch a video about a product than read about it.

Statistics found at Adelie Studios: https://www.slideshare.net/AdelieStudios/adelie-studios-top16videomarketingstatistics2016-56658453